GOT DATA? THEN PUT IT TO USE TO PERSONALIZE YOUR USER EXPERIENCE EXECUTIVE SUMMARY Many organizations with an eCommerce site don’t realize the valuable data that’s collected every time a buyer visits their site. But, with the help of analytics tools, businesses can...
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Simplify with CPQ
SIMPLIFY CUSTOMER QUOTES WITH CPQ EXECUTIVE SUMMARY For those distributors looking to eliminate the layers of quoting complexity for their customers, Configure-Price-Quote software has become a viable solution. Commonly known as CPQ, this application does more than...
Digital Evolution
IS YOUR BUSINESS READY TO EVOLVE? EXECUTIVE SUMMARY Offering an online storefront is a good move for anyone who sells products or services, but if a business really wants to get the most mileage out of its eCommerce site, it must work to build a better experience....
How to Compete Online
THINK YOU CAN’T COMPETE ONLINE? THINK AGAIN EXECUTIVE SUMMARY Distributors know that competition is fierce in the B2B marketplace. With big-budget companies sinking millions into their eCommerce efforts, and big-name contenders like Amazon Business joining the fray,...
Enriched eCommerce Content
IS YOUR PRODUCT CONTENT eCOMMERCE READY? EXECUTIVE SUMMARY As B2B eCommerce begins to develop and evolve, so does the online content. Companies are finding that their buyers are not that different from B2C customers because they, too, are looking for an online buying...
Benefits of a PIM Solution
THE MVP OF THE eCOMMERCE GAME IS A PIM SOLUTION EXECUTIVE SUMMARY Product content drives eCommerce. From product specifications and images to catalogs and descriptions, customers expect consistent and correct data if they’re going to buy from you. If your product...
eCommerce Implementation
ARE YOU READY TO LAUNCH YOUR eCOMMERCE BUSINESS? EXECUTIVE SUMMARY For decades, the B2B marketplace had an unwavering sales model in place that relied solely on sales calls and paper product catalogs. Today, the tides have changed. New kinds of customers and advanced...
B2B eCommerce Adoption
LEAD THE WAY TO eCOMMERCE ADOPTION EXECUTIVE SUMMARY You’ve heard the saying, “You can lead a horse to water, but you can’t make him drink.” The same holds true for your eCommerce website: While you can guide people to your site, you can’t force them to use it. Many...
eCommerce Transformation
THE FUTURE OF B2B eCOMMERCE EXECUTIVE SUMMARY B2B eCommerce is not an overnight concept. For more than 20 years B2B retailers have been slowly planting a stake in the online marketplace. Now, with advanced eCommerce tools and increasing buyer expectations, B2B...
eCommerce Metrics
TAKE ADVANTAGE OF eCOMMERCE METRICS TO CALCULATE ROI EXECUTIVE SUMMARY Calculating the return on your eCommerce investment is an ongoing task that requires time and effort; but when done correctly, your analysis will provide you with valuable insight into the...