CX1 Platform

Choose next-gen connected product content and commerce capabilities that drive your growth in the digital marketplace.

eCommerce

Transform your business website into a revenue-generating asset.

PIM

Manage and share your product content across your digital footprint with one easy-to-use tool.

Product Content

Expand your product catalog with our library of over 10 million actively managed SKUs.

Connect

Meet our growing integration hub for seamless harmonization to your business systems.

Why Connected Content and Commerce?

Learn why hundreds of independent businesses partner with Unilog to help them sell more online.

Industries

Find your industry and learn how our purpose-built solutions can help you grow.

Plumbing

Offer your customers an online extension of your plumbing showroom.

PVF

Get more out of every transaction for your pipe, valves, and fittings (PVF) supplies.

HVAC & HVACR

Create a next-level eCommerce shopping experience purpose-built for HVAC and HVACR.

Industrial Supply

Provide an endless aisle of SKUs with an eCommerce experience built for industrial supply.

Safety & Sanitation

Deliver trustworthy product content for your safety and sanitation business.

Electrical

Give your eCommerce site the spark it needs with custom solutions for electrical sales.

Construction Materials

Share your construction product catalog across your sales channels with ease.

Farm & Ranch

Create new opportunities for growth with connected solutions built for farm and ranch suppliers.

Pharma & Medical

Tackle customer demands with up-to-date pharma and medical products at your fingertips.

Why Connected Content and Commerce?

It’s more than a set of tools – We work closely with industry experts to understand the unique challenges of scaling your online catalog.

Customers

Learn more about the types of businesses we serve.

Manufacturers

Create exceptional online shopping experiences for buyers – whether they are on your own site or your trading partners’ sites.

Wholesale Distribution

Transform how your business operates with a modern eCommerce platform built for B2B sales.

Retail/Showroom

Reach new customers with a digital extension of your in-store shopping experience.

Why Connected Content and Commerce?

We listen to our clients and continuously refine our products to help companies grow.

Resources

Explore how Unilog helps you get the most out of your products and services.

Partners and Membership

Learn about our network of industry and solution partners.

Services and Support

From implementation to ongoing maintenance, learn how our Unilog specialists can help.

Case Studies

See how we helped these independent businesses boost their online sales.

Blog Hub

Stay on top of recent news, industry trends, product updates, new features, and more.

Events

Check out our calendar of upcoming Unilog events as well as other worthwhile industry association events.

White Papers

Access our featured selection of Unilog white papers and guides.

Literature

Learn more about the features and value of our Unilog products and services.

Technical Training (LMS)

Access our comprehensive library of product training materials from our Unilog specialists.

In the News

We’re making headlines in B2B eCommerce.

Press Releases

Read the latest news releases from Unilog.

Webinars

Watch live or on-demand webinars to explore industry insights and Unilog products

Why Connected Content and Commerce?

Knowledge is power – See how connected systems ensure that your online business is running smoothly.

About Us

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Leadership

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Why Unilog

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Partners & Membership

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Why Connected Content and Commerce?

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Electrical

Distribution Software

Transform your electrical distribution business with our connected product content and commerce solutions. As your growth partner, we can help you expand your online presence, drive revenue growth, and effortlessly engage customers.
Electrical Worker

Enhance Your Electrical eCommerce Strategy

Meet the demands of a constantly changing competitive landscape by creating a robust online presence with Unilog’s CX1 Platform. Built with electrical distribution companies in mind, our connected suite of solutions empowers you to enhance your B2B eCommerce strategy in today’s digital-first world. The CX1 Platform provides a flexible eCommerce solution, unmatched product content, dynamic information management, and seamless system integration to deliver next-level customer experiences. Attract and retain more customers with our connected suite of electrical distribution software.

Electrical Distribution Software

Industry-Focused Customer-Centric Tools Operational Efficiencies
Product SKU and Catalog Management (PIM)
Website Content Management (CMS)
Digital Asset Management (DAM)
Customer and User Account Management
RFQ Management
Product Configurator Tools
Customer Event Management
Customer-Specific Pricing and Availability
Quick Order Pad
Sophisticated Search Options
Shopping Cart and Checkout
Customer Account Self-Service Portal
My Favorites List
Optional eCommerce Mobile App
Expanded Product Offerings with Flexible Content Subscriptions
Seamless Integration with ERP and Backend Systems
Search Configuration and Analytics Insight
Product Selection and Presentation Tools to Expedite Quotes
Product Merchandising and Promotions
Optional Abandoned Cart Recovery Tool Integration

Increase Profits

Take over the Marketplace

Drive growth for your business with our CX1 eCommerce solutions, designed specifically for electrical distribution companies. Our feature-rich software boosts your brand visibility, expands your market reach, and elevates your ability to sell.

Key Features of CX1 eCommerce:

  • Showcases your electrical products and company
  • Improves your presence in search results
  • Displays real-time pricing and product availability
  • Enables efficient invoice and quote management
  • Automates data transfer and reporting for streamlined operations
  • Seamlessly integrates with your ERP, CRM, and other business applications for omnichannel success
Uncover new business opportunities and cater to customer demands. Contact a Unilog expert today to explore our CX1 eCommerce electrical distribution solutions.
Electrical Worker

Simplify the Purchasing Process

Streamline Your Overhead

We don’t create cookie-cutter solutions – built with electrical distribution companies in mind, our CX1 Platform combines the product content, technology, and tools that make it easier for you to get more out of every transaction.
  • Better manage orders and streamline your selling process
  • Effortlessly track inventory levels to avoid stockouts
  • Generate reports to make data-driven business decisions

Improve the Customer Experience

Build Lasting Relationships

Create an exceptional customer experience that helps you sell more. Our connected product content and commerce solutions power deeper customer engagement, enhance loyalty, and drive retention.
  • Enable customers to shop your electrical products and access their account information anytime, anywhere
  • Offer a seamless experience across all your sales channels
  • Engage and support customers at every stage of the customer lifecycle
Electrical Shoppers

And So Much More!

Preview image for Unilog case study.

Broaden Your Market Reach

Highlight your products and business with our customizable CX1 eCommerce platform, reaching a broader audience and expanding your market footprint.
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Expand Your Product Content

Access our extensive library of up-to-date product information, rich visuals, videos, and additional resources to showcase your current offerings and expand your catalog.
Stanion Wholesale Electric.

Empower Business Growth

Stay ahead of the competition and achieve long-term success with our powerful electrical distribution software and B2B eCommerce solutions.

Trusted for Over 20 Years     

For more than 20 years, electrical suppliers and distributors across the globe have partnered with our team of growth experts to deliver connected product content and eCommerce solutions that engage customers, shorten the sales cycle, and generate revenue.

Unilog is your trusted partner for delivering cutting-edge software that’s tailored to your industry. Unleash the potential of our electrical distribution solutions to propel your business forward.

Electrical Worker

Customer Testimonial

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“This platform not only gave us the opportunity to get into eCommerce but also the eCommerce marketplace. It put us in the game right”

MICHAEL EVANKO

Vice President of Marketing & Communications

– Fromm Electric Supply

Customers

Kichler patner logo.
Schneider Electric partner logo
The Reynolds company partner logo
Visual Comfort partner logo.
Wesco partner logo
AFX partner logo.

Built for Electrical Distributors

Case Studies

Stanion Wholesale team inside a room with a checkered floor pattern.

North Coast Electric

NCE customers enjoy a more efficient and user-friendly online shopping experience because of a digital transformation partnership with Unilog that enhanced functionality, improved the user interface, and streamlined the search and checkout processes.

McGuckin Hardware headquarters with visible tree line.

Visual Comfort

Visual Comfort needed a new way for its sales representatives to quickly produce customized product sales presentations.
Shop with pipes and other construction materials.

Fromm Electric

Fromm Electric saw a significant increase in website traffic and a 600% jump in sales after they launched their new eCommerce website from Unilog + Bravo Business Media.

FAQs

How does the CX1 Platform benefit electrical distributors?
Our suite of connected product content and commerce solutions streamlines operations and improves customer service for distributors, showrooms, and suppliers. Together, our product content and eCommerce tools are designed to help you meet your customers where they are and create new opportunities for your business.
Is specialized software essential for B2B eCommerce success in the electrical distribution industry?

Yes, specialized software, like Unilog’s CX1 Platform is crucial for B2B eCommerce success as it provides the necessary functionality and tools for efficient operations and optimized customer experiences.

How does CX1 eCommerce enhance customer service for electrical distributors?

Our CX1 eCommerce platform improves customer service by offering convenient ordering, real-time, customer-specific pricing and availability, and an account portal to access orders, pay invoices, and more.

Can B2B eCommerce help electrical distributors reach new customers?
Yes, our connected suite of product content and commerce solutions enables electrical distributors to expand their market reach so they can attract and retain more customers.
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