CX1 Platform

Choose next-gen connected product content and commerce capabilities that drive your growth in the digital marketplace.

eCommerce

Transform your business website into a revenue-generating asset.

PIM

Manage and share your product content across your digital footprint with one easy-to-use tool.

Product Content

Expand your product catalog with our library of over 10 million actively managed SKUs.

Connect

Meet our growing integration hub for seamless harmonization to your business systems.

Why Connected Content and Commerce?

Learn why hundreds of independent businesses partner with Unilog to help them sell more online.

Industries

Find your industry and learn how our purpose-built solutions can help you grow.

Plumbing

Offer your customers an online extension of your plumbing showroom.

PVF

Get more out of every transaction for your pipe, valves, and fittings (PVF) supplies.

HVAC & HVACR

Create a next-level eCommerce shopping experience purpose-built for HVAC and HVACR.

Industrial Supply

Provide an endless aisle of SKUs with an eCommerce experience built for industrial supply.

Safety & Sanitation

Deliver trustworthy product content for your safety and sanitation business.

Electrical

Give your eCommerce site the spark it needs with custom solutions for electrical sales.

Construction Materials

Share your construction product catalog across your sales channels with ease.

Farm & Ranch

Create new opportunities for growth with connected solutions built for farm and ranch suppliers.

Pharma & Medical

Tackle customer demands with up-to-date pharma and medical products at your fingertips.

Why Connected Content and Commerce?

It’s more than a set of tools – We work closely with industry experts to understand the unique challenges of scaling your online catalog.

Customers

Learn more about the types of businesses we serve.

Manufacturers

Create exceptional online shopping experiences for buyers – whether they are on your own site or your trading partners’ sites.

Wholesale Distribution

Transform how your business operates with a modern eCommerce platform built for B2B sales.

Retail/Showroom

Reach new customers with a digital extension of your in-store shopping experience.

Why Connected Content and Commerce?

We listen to our clients and continuously refine our products to help companies grow.

Resources

Explore how Unilog helps you get the most out of your products and services.

Partners and Membership

Learn about our network of industry and solution partners.

Services and Support

From implementation to ongoing maintenance, learn how our Unilog specialists can help.

Case Studies

See how we helped these independent businesses boost their online sales.

Blog Hub

Stay on top of recent news, industry trends, product updates, new features, and more.

Events

Check out our calendar of upcoming Unilog events as well as other worthwhile industry association events.

White Papers

Access our featured selection of Unilog white papers and guides.

Literature

Learn more about the features and value of our Unilog products and services.

Technical Training (LMS)

Access our comprehensive library of product training materials from our Unilog specialists.

In the News

We’re making headlines in B2B eCommerce.

Press Releases

Read the latest news releases from Unilog.

Webinars

Watch live or on-demand webinars to explore industry insights and Unilog products

Why Connected Content and Commerce?

Knowledge is power – See how connected systems ensure that your online business is running smoothly.

About Us

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Leadership

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Why Unilog

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Partners & Membership

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Why Connected Content and Commerce?

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Why Connected Product Content and Commerce

We truly understand the challenges of staying relevant and competing in today’s online marketplace – that’s why we help independent businesses like yours combine product content and eCommerce technology to power deeper customer engagement and elevate your ability to sell.
Businesses looking to build a digital storefront are faced with two major challenges: implementing an eCommerce site that offers the industry-specific tools their customers need and providing online product content they can trust. As experts in your market, we understand your challenges, which is why we developed a connected content and commerce solution to meet your customers where they are and simplify your path to success.

Unlike other platforms, our eCommerce solutions have features and functionality designed specifically for your market. From complex transactions and punchout capabilities to contracted pricing and full account management…our platform does it all. We then complement your eCommerce with an extensive library of branded product content that has the most up-to-date pricing and information for products you already sell, and thousands more if you’d like to scale up your catalog.

Together, Unilog’s connected content and commerce platform delivers significant value to your business – and your customers.

Best-in-Class Customer Experience

Everything that we build is to help you improve the relationship between your customers and your business – Connected content and commerce tools eliminate any friction during the online shopping process and help you provide more value to your customers at every stage of the journey.

Put Your Business out Front

Managing endless SKUs takes an enormous amount of time and effort – With connected content and commerce tools, simply automate and give your customers up-to-date product content they can trust, on a highly engaging eCommerce website that’s built to scale as quickly as you do.

Flexible eCommerce Solutions

Your sales teams have enough on their plate – Fuel your team’s success in today’s digital marketplace with integrated systems that streamline your selling process and enhance your online shopping experiences. Our dedicated eCommerce specialists understand your business and deliver the tools and functionality you need to succeed in today’s digital marketplace.

Reach More Buyers

Your potential clients are shopping online – Meet your customers where they are with highly functional digital showrooms that act as a profitable extension of your in-person shopping experience. Whether first-time buyers or loyal customers, Unilog empowers your sales team to foster better business relationships.

Innovative Ways to Grow

Develop new business and get more value out of your existing relationships with product presentations tools, streamlined shopper journeys, automatic cross-selling features, and more growth opportunities, all from a central portal.

By the Numbers

Reducing Cost to Serve

  • $2.50 savings for every line item ordered
  • > 92% decrease in product returns
  • 1,320% increase in online sales, very 1st month

Expanding Digital Engagement

  • > 2x site traffic YoY
  • 24x increase in site traffic to 12K/mo
  • 67% of site traffic from organic search

Growing Revenues

  • $2.5MM in online sales in the first 2 weeks
  • 7x increase in sales; 20% new business
  • 30% increase in web revenue in first year

Increasing Order Values

  • 36% increase in average online order value
  • 25% increase in overall average order value 
  • $240K average daily online sales

Case Studies

Hirsch Pipe & Supply

Customer utilization and average order value soared after an all-in-one eCommerce platform, coupled with access to Affiliated Distributors’ extensive product catalog, was implemented in this unique partnership.

Marks Supply

Marks Supply achieved significant growth in both brick-and-mortar and eCommerce sales after implementing a superior eCommerce solution that integrated seamlessly with their existing ERP system.

Carolina Plumbing Supply

Carolina Plumbing Supply exceeds its customers’ expectations by using Bravo Business Media website services and SPEX Builder.

Customers

Thought Leadership

Stay Competitive with Value-Added Services

Six Reasons to Partner with Unilog

In Distribution E-Commerce, Product Content Really Is King

Customer Testimonial

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“I will put Unilog’s product content up against anybody’s – they are second to none!”

Jeff Fouchia

– Macomb Group

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