THINK YOU CAN’T COMPETE ONLINE? THINK AGAIN
EXECUTIVE SUMMARY
Distributors know that competition is fierce in the B2B marketplace. With big-budget companies sinking millions into their eCommerce efforts, and big-name contenders like Amazon Business joining the fray, it can be discouraging for smaller businesses. But all is not lost. In fact, more and more distributors are realizing eCommerce is not as far out of reach as they thought. With more affordable and accessible commerce solutions available, distributors are finding they can compete online and provide their customers the buying experience they want.
B2B organizations have complex business needs which are very different from those of consumer retailers. They require an eCommerce platform that integrates well with their ERP system, can house and manage potentially hundreds of thousands of products, and can handle unique order processes and payment terms required by their customers. Some people think these types of business demands equate to an enormously high-cost eCommerce solution, but that doesn’t have to be the case. Unilog has developed a digital commerce platform custom-made for the B2B marketplace that offers all these capabilities – plus much more – for a fraction of the cost of other systems. This white paper provides a fundamental overview of Unilog’s digital commerce solutions and content services which make eCommerce possible for small to mid-sized B2Bs.
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