Success is not solely based on great products and highly effective salespeople. Today, if manufacturers want to compete and thrive in the marketplace, they must make their product content a key priority. When managed effectively, product content attracts interest,...
Manufacturers
5 Benefits of eCommerce for Manufacturers
Emerging technologies, changing B2B buyer expectations, and powerful online retailers are causing a lot of disruption in the B2B marketplace. Distributors are feeling the effects, which is causing manufacturers to…