THE FUTURE OF B2B eCOMMERCE
EXECUTIVE SUMMARY
B2B eCommerce is not an overnight concept. For more than 20 years B2B retailers have been slowly planting a stake in the online marketplace. Now, with advanced eCommerce tools and increasing buyer expectations, B2B companies are moving at a faster pace to gain a competitive foothold. Wholesalers and distributors can’t ignore the digital evolution happening in their industry, nor can they ignore the statistics. In Unilog’s 2018 B2B Digital Commerce Survey of distributors, wholesalers, and manufacturers, nearly 80% of respondents with an eCommerce site said they continue to see their online sales grow. With digital commerce gaining faster momentum in the marketplace, Forrester predicts U.S. B2B eCommerce will hit an estimated $1.2 trillion by 2021 – and, as a result, B2B companies will soon spend more on eCommerce technology than online retailers.
Continue reading to learn how evolving buyer needs and technology are reshaping the B2B industry, and why businesses must begin shifting their mindset if they want to remain relevant.
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