TAKE ADVANTAGE OF eCOMMERCE METRICS TO CALCULATE ROI
EXECUTIVE SUMMARY
Calculating the return on your eCommerce investment is an ongoing task that requires time and effort; but when done correctly, your analysis will provide you with valuable insight into the effectiveness of your marketing and sales campaigns, SEO, product data, and overall customer experience.
Many businesses don’t take into account the different variables involved in determining ROI. It’s not just about how many sales you make through your website; it’s also about who visits your site, how they get there, and what they do once they’re there. The only way you can find this information is by utilizing analytical tools that provide detailed reporting tailored to relevant metrics for your business. An ongoing ROI analysis can show you what is working best for your company, what needs improvement, and which campaigns are the most impactful.
Read this white paper to learn, through the way of metrics, how your business can get the most out of analytics tools to track your site’s efficacy.
For the full report, fill out the form above.