EXECUTIVE SUMMARY Buyer expectations in the B2B marketplace continue to evolve, causing many distributors to reconsider their sales strategy. Gone are the days of only in-person selling; instead, distributors are augmenting their traditional sales channel with an...
White Papers
The Definitive Guide to Implementing a B2B eCommerce Platform
EXECUTIVE SUMMARY Market disruptors have hit wholesale distributors hard the last couple of years. First, new technologies like artificial intelligence (AI), voice ordering, drone delivery, and item recognition software gained considerable traction in the retail...
7 Ways Safety Supply Distributors Can Better Leverage eCommerce
2021 MARKET DISRUPTORS EDITION EXECUTIVE SUMMARY As a safety and personal protective equipment (PPE) distributor, your specialized products serve essential needs like safeguarding against workplace accidents, preventing exposure to environmental and health hazards,...
Google Analytics for Wholesale Distributors
A STEP-BY-STEP GUIDE TO PUTTING WEBSITE ANALYTICS INTO ACTION EXECUTIVE SUMMARY Digital commerce has transformed the U.S. wholesale distribution marketplace. As more businesses implement eCommerce channels to meet the demands of their tech-savvy buyers, B2B online...
Annual B2B Digital Commerce Report
SURVEY UNCOVERS STARTLING INSIGHT EXECUTIVE SUMMARY The B2B digital commerce landscape continues to evolve into a buyer-centric and omnichannel environment with a much wider and competitive playing field. While some organizations have employed a solid plan to create...
3 Essential Steps to Building eCommerce Adoption
EXECUTIVE SUMMARY Many B2B organizations – especially those in wholesale distribution – struggle to drive a significant portion of their revenues via their eCommerce site. According to a 2018 survey from Modern Distribution Management (MDM) and Real Results Marketing,...
A Beginner’s Guide To B2B eCommerce Analytics
EXECUTIVE SUMMARY Distributors with eCommerce sites have an enormous amount of data at their disposal, which increases every time someone visits their site. However, many don’t take advantage of this rich resource because they aren’t quite sure what to do with it....
Can a Small Distributor Justify an Online Store?
EXECUTIVE SUMMARY Small distributors are feeling the heat as customers are requesting a more convenient way to shop, competitors are adding new product offerings, and mega stores like Amazon Business are becoming an increasing threat. With their feet to the fire, more...
Make Your Site a One-Stop Shop
EXECUTIVE SUMMARY Buyer expectations in the B2B marketplace continue to rise, causing many distributors to scramble to keep up. They want one place where they can research and compare products, learn how they work, get the latest information related to those products,...
Increase Your ROI with a PIM
EXECUTIVE SUMMARY Most B2B organizations have multiple systems or repositories with which they store product information. In fact, Ventana Research recently found that 56% of wholesale businesses have more than five systems that house their data. When product updates...