Whether they’re beginning their research, comparing products, or making a purchase, B2B buyers are using the Internet as part of their buying journey. Online shopping is paramount for today’s wholesale distribution customers. They prefer the accessibility and...
Technology
Boost Your eCommerce Conversions with Exit Intent Popups
As the B2B competitive landscape widens, wholesale distributors with eCommerce sites are using digital tools to keep customer engagement up and abandoned carts down. Many of our CX1 CIMM2 eCommerce customers have done just that by implementing a cart abandonment...
5 Marketing Strategies to Promote Kitchen and Bath Showrooms
The National Kitchen + Bath Association (NKBA) recently published its 2024 Kitchen and Bath Market Outlook Report and while they predict slight declines in residential remodeling and new construction spending (2% and 4%, respectively), they suggest the demand to spend...
Considering a New ERP? Read This Before You Decide
Transform the way you do business with an ERP ecosystem built around the right eCommerce platform When it comes to enterprise resource planning (ERP) systems, many wholesale distributors face significant challenges finding a solution that provides the functionality,...
Start Recovering Lost Revenue from Abandoned Carts with CartStack and Unilog
Unilog eCommerce Platform Now Integrates with CartStack Unilog CX1 eCommerce solutions offer features and functionality to make buying from B2B and B2C distributors, manufacturers, and wholesale retailers easy and hassle-free: simple search and navigation capabilities...
5 eCommerce Efficiency Tools B2B Buyers Want
The B2B marketplace is evolving its customer-centric sales approach to meet changing customer expectations and needs. In the past, the customer experience involved personal interactions, printed product catalogs, and phone orders; today, B2B buyers are looking for a...
Cool Feature: Voice-Enabled Product Search
B2B buyers are raising their expectations of distributors based on their consumer shopping experiences and the technology that helps create those experiences. An online storefront is not enough for them; buyers want a more mature digital commerce offering with the...
A Successful B2B eCommerce Site Needs ERP Integration
As I reminisce about past ERP implementations, one continual struggle was cleaning up product data. ERP systems normally have a number of fields or attributes to categorize products. Usually these are simple, one-level categorization fields, as opposed to multi-level...
For Deeper eCommerce Insights, Use Site Analytics Pro
They say the world is your oyster, full of possibilities and opportunities. The same can be said about your eCommerce website. It collects large amounts of data about your visitors and customers and, with the help of an analytics tool, translates it into valuable...
Distributors Must Mature Their Digital Branch
A considerable shift is taking place in the B2B market. Propelled by digital technologies, new sales channels, changing buyer expectations, and a global pandemic, distributors are altering their business strategies to include a digital branch. For some companies, this...