As the B2B competitive landscape widens, wholesale distributors with eCommerce sites are using digital tools to keep customer engagement up and abandoned carts down. Many of our CX1 CIMM2 eCommerce customers have done just that by implementing a cart abandonment campaign tool from our solutions partner, CartStack. When integrated with CX1 CIMM2, CartStack enables them to create automated email campaigns, personalized messaging, and incentives to entice customers to complete their purchase. Our customers have seen great results from this simple eCommerce integration. Most average 15-21% abandoned cart recovery rates with the CartStack tool, and one HVAC distributor recovered over $1 million in revenue in the first six months.
Now there’s a new feature available for our CX1 CIMM2/CartStack customers to further strengthen their messaging strategy. CartStack’s Exit Intent Popups are targeted popup messages that provide another engagement opportunity with customers while they are still on your site. Exit Intent Popups help you convert hesitant shoppers to buyers by presenting them with an attractive offer in exchange for their email opt-in.
How exit intent works 
Using onsite tracking, CartStack’s Exit Intent feature is triggered when a website visitor moves their cursor over the back button to exit the tab. When Exit Intent is prompted, a popup window appears with an appealing offer that encourages them to complete their transaction.
The Exit Intent Popup messaging is completely customizable so you can offer a discount or coupon code, free or discounted shipping, or any other incentive you think your buyers will use to complete their purchase.
With engaging copy and high-quality imagery, these timely and action-oriented messages are effective conversion tools because they catch buyer’s attention at the moment they’re most likely to leave.
Benefits of targeted popups
Exit Intent offers a proactive approach to selling by encouraging your site visitors to reconsider their decision to abandon their cart before they leave your site, thereby increasing the likelihood of conversions. On top of that, Exit Intent Popups lead to other positive outcomes:
- Increased Email Captures: By offering an incentive at the crucial moment before a user leaves your site, you can capture more email addresses for your marketing efforts.
- Improved Conversion Rates: Providing a timely offer can persuade potential customers to complete their purchases, directly boosting your sales.
- Enhanced User Engagement: Exit Intent helps keep site visitors engaged with your brand, even if they don’t immediately complete a purchase.
- Greater Sales Opportunities: According to CartStack, Exit Intent users can capture between 20-80% more abandoned cart emails and increase their overall sales by up to 10%.
Improve your conversions with Exit Intent
CartStack’s Exit Intent feature is a powerful tool to add to your eCommerce arsenal if you’re looking to convert would-be cart abandoners and gather valuable contact information. For those who are CX1 CIMM2 subscribers already using CartStack’s tool, this add-on feature is simple to enable – just contact your implementation manager for details. If you have CX1 CIMM2 but do not have CartStack, reach out to learn how easy it is to integrate and use with your site.
