Navigating the world of eCommerce can sometimes feel like steering a ship through fog. For B2B distributors, the challenge is even greater. The hidden enemy here? Inadequate product content management. This blog post explores how distributors can combat this silent...
What Is a PIM and Why Do You Need One? In today’s B2B market, you’d be hard-pressed to find a manufacturer or distributor with only one sales channel. With the advent of eCommerce, third-party marketplaces, social media platforms, and other tech tools that provide...
Success is not solely based on great products and highly effective salespeople. Today, if manufacturers want to compete and thrive in the marketplace, they must make their product content a key priority. When managed effectively, product content attracts interest,...