Increase eCommerce Site Exposure and Relevance with an SEO-Structured Taxonomy Walk into any grocery, home improvement, or hardware store and you’ll find clearly marked signs telling you what types of items you can find down each aisle. Retailers group and classify...
Is your website seeing good visitor traffic, but not sales? The issue may not be the price point or availability but, rather, your taxonomy. Taxonomy – the practice of categorizing and displaying a product catalog – is the foundation for product findability. A good...
Internally, your organization may have a good system for categorizing the products you sell. But while the product groupings and names may make sense to your employees, they may not be logical to your customers. For this reason, distributors must employ a specific...
It may sound like a highly scientific term, but taxonomy is actually a pretty simple concept when it comes to eCommerce: it involves creating a logical classification of products and their characteristics so customers can easily shop for and find them in your online...