As a manufacturer, continual evolution and innovation help drive growth, but it’s your distribution network that is fundamental to your success in the marketplace. You rely on these key supply chain partners to promote your products, increase your brand awareness, and...
Strategy
B2B Distributors: Take a Customer-Centric Approach and Get to Know Your Customers
When it comes to B2B distribution, understanding your customers is not just a good practice—it's a fundamental necessity. With today’s fierce competition and changing buyer expectations, distributors must make sure everything they do revolves around the customer if...
6 Ways to Drive Growth Through a Frictionless Customer Buying Experience
Looking to significantly boost your business’s revenue and customer satisfaction? Create a frictionless customer experience by minimizing obstacles and making the purchasing process as smooth as possible. According to Saleforce’s State of the Connected...
Use Your eCommerce Platform to Manage the Customer Lifecycle
You’ve built your business around the needs of your customers. You offer great products, excellent customer service, and the tools and resources they want to make buying with you more efficient and convenient. One of those tools is an eCommerce site – an online...
B2B eCommerce Strategies to Increase Average Order Values
In recent years, the wholesale distribution industry has experienced a significant shift toward eCommerce. With the advent of digital sales channels, wholesale distributors are presented with unprecedented opportunities to improve operational efficiency and drive...
Stay Competitive with Value-Added Services
In their ongoing webinar and report series, B2B industry experts Ian Heller and Jonathan Bein of Distribution Strategy Group have presented a comprehensive and compelling look at the market disruptors facing the wholesale distribution industry. Much of their focus has...
3 Metrics that Directly Impact eCommerce Revenue – Part 3
To keep in lockstep with customer expectations, your business built a digital channel that provides a virtual “endless” aisle of items, online tools for easy ordering and transacting, and the convenience of shopping anywhere, anytime, on any device. So, how do these...
How Orgill Dealers Are Driving Revenue via Their Digital Channel
Orgill does a tremendous job supporting their dealers by supplying them with resources and industry expertise to help build and grow their retail business. Along with high-quality products, brand-building marketing services, and a successful market-specific pricing...
Behaviors of Successful eCommerce Distributors – Part 3 of 3
3 Technology Must-Haves to Grow Your Digital Branch Every successful wholesale business is built on a solid foundation using the best people, processes, and technology. A digital business is no different. B2B eCommerce requires continual support in these areas to...
Behaviors of Successful eCommerce Distributors – Part 2 of 3
3 Actions that Build a Better eCommerce Process Distributors with profitable eCommerce sites have put into practice winning strategies to enhance their digital channel using the golden triangle – people, process, and technology (PPT) – as their model. Scott Frymire,...