This digital world continues to shift people’s behavior: from the way they communicate and do business to how they purchase goods and services. This technological shift has had an even greater impact on the wholesale marketplace. Distributors are realizing an...
SEO
Blogging 101: How to Master the Basics of B2B Blogging
Developing good content that site visitors will read and appreciate takes time, resources and commitment – which is why a lot of B2B organizations don’t do it. But research shows companies who post worthwhile content see better overall ROI for their business. Blogs –...
Increase Online Visibility with 4 Trusted SEO Tactics
Is your site getting lost in the myriad of results shown by search engines? With Google algorithms constantly changing and sponsored links cluttering the pages, it can be a challenge to get noticed on the web. Search engine optimization (SEO) was developed to help...
Build a Clear Path to Your Products Online with Good Taxonomy
It may sound like a highly scientific term, but taxonomy is actually a pretty simple concept when it comes to eCommerce: it involves creating a logical classification of products and their characteristics so customers can easily shop for and find them in your online...
SEO for eCommerce – Part 2
In part 1 of the SEO for eCommerce series we addressed some of the common errors that tend to have an adverse impact on SEO efforts for your site. We looked at examples of how these errors are likely to render on a site and offered tips on how to set them right. Now...
SEO for eCommerce – Part 1
As eCommerce vendors it’s important to reach out to your customers, but much more important to enable your customer to reach out to you. One of the best ways to improve the visibility of your site is to optimize it for search engines; i.e., undertake Search Engine...