Size doesn’t matter when it comes to strategic planning. Whether you’re a small, independent distributor, a mid-sized business, or a large wholesale competitor, a well-thought-out business strategy is critical to long-term success. Equally important are the...
If you’ve been following our blog series, you’ve learned how B2B companies are taking proactive measures to remain competitive and relevant. These trends have become winning strategies even small to midmarket distributors can employ and yield positive results. Unilog,...
B2B buyers are raising their expectations of distributors based on their consumer shopping experiences and the technology that helps create those experiences. An online storefront is not enough for them; buyers want a more mature digital commerce offering with the...
Back in 2016, Google announced it was updating its search results algorithms to give preference to sites that are optimized for mobile. This wasn’t just an informational notice to the masses; it was a subtle warning for businesses to improve their sites’ usability and...
As predicted, the B2B commerce landscape has transformed and distributors are now providing online storefronts that give buyers the opportunity to research, shop and purchase products more independently and efficiently. But eCommerce is continually evolving;...
eCommerce technology can be a bit overwhelming. With new software, tools and terminology created every day, it’s hard to keep on top of it all – let alone understand it. Don’t feel badly if you’re a bit confused about some technology terms and how they differ from one...
The B2B Mobile Commerce Revolution Mobile is coming, mobile is coming! Actually, mobile is already here, so now is the time to be part of the revolution. You may have an online storefront, or even a mobile-friendly site, but that’s not enough to compete in the...
The popularity of mobile shopping applications is BACK and we’re tracking the reemergence! The capabilities of mobile devices have evolved in the past few years. Apps were once nothing more than a “cool” extension of online stores and today represent an entire...
We have been writing for long that mobile is going to be the important channel for eCommerce companies (link - https://unilogcorpstage.cimm2.com/blog/ecommerce-going-the-mcommerce-way) and why optimizing your ebusiness for mobile is an important strategy (link -...
Mobile commerce transactions are set to surpass record levels of $3.2 Trillion by 2017. This is no surprise considering that mobiles have become ubiquitous making it mandatory for retailers to include it as part of their consumer strategy. This becomes especially...