Emerging competition and marketplace disruptors are forcing distributors to integrate new strategies to help defend their turf and remain relevant. As a result, we see three trends gaining momentum in the wholesale distribution industry this year. Our initial blog...
Millennials
How to Adapt Your B2B Marketplace and Workplace for Millennials
According to Goldman Sachs, there are currently 92 million Millennials in the United States, and they now make up the largest generation in U.S. history – even outnumbering Baby Boomers. This segment of the population is the first to be “digitally native,”...
3 Ways to Connect With Your New B2B Buyer: The Millennial
Businesses are constantly changing to keep up with the onset of new products, new technologies and new practices. But now there’s a new B2B buyer to add to the mix, Millennials, and they’re forcing companies to transform the way they do business in order to attract...