Social media’s influence on public opinion continues to grow as more people get online, eager to share their views. Business owners know that product reviews on social media channels, can greatly influence buyer behavior. Using social media as a marketing channel is a...
Marketing
Social Commerce: Tips for the New Era
It’s happened again. We took our attention away from Twitter briefly and it surprised us with a ground-breaking innovation. Remember our last blog on Social Commerce? We wrote that soon after Twitter teamed up with Amazon to bring in the tweet-to-buy hash-tag...
Social commerce – is it the next big thing?
Earlier this week, the world’s largest retailer Amazon tied-up with the most popular social-networking and microblogging site Twitter to enable customers shop through Twitter. Once you sync up your Twitter and Amazon accounts, you will be able to see any tweet with...
Leverage your eCommerce Success with Pinterest
How influential is Pinterest? “Social Media” – never before in history has a single phrase held so much potential for vendors. Be it the casual discussion environment of Facebook, the instant and amazing reach of Twitter or the quiet building power of Google+); there...
Handling Customer Service for Your Online Business Through Social Media
In earlier blogs, we’ve discussed how social media plays a role in the future of eCommerce as it evolves into social commerce. Now let’s explore how social media can also help with customer service by giving you the opportunity to engage quickly and professionally...
Up selling and Cross selling in eCommerce with Data Drive Intelligence
For aspirants in the eCommerce segment who wish to make it big, realize something pretty fast! Merely cataloguing your products online with intelligent search capabilities are no longer going to bring you customers. Today, customers are looking for a more transparent...