Consumers look forward to the holiday season with a lot of anticipation as this season spells big and good deals. As someone who is trying to get the maximum bang for the buck, this is a blessing. For many stores, online or otherwise, this is definitely the time to...
Customer Experience
Optimizing Customer Experience Online
Providing a fulfilling and satisfying customer experience can be the difference between success and failure for an eCommerce store. Such stores rely heavily on the user-friendliness of their website to ensure conversions. No matter how superior the products, a...
Bridging the Gap: eCommerce & Physical Store
The growth of online shopping has been dramatic and ably aided by the advent of smartphones and tablets. Some of the reasons that make online shopping immensely convenient are – ability to shop and purchase from home, evade traffic snarls, long checkout queues and so...
Making your B2B eCommerce Customer feel at Home
B2B eCommerce Must-haves: Improve the Customer Experience B2B eCommerce is the buzz today, but not every vendor knows what he’s doing. While some vendors have adapted their stores to the modern B2B customer, however, there are others who remain woefully behind. The...
Handling Customer Service for Your Online Business Through Social Media
In earlier blogs, we’ve discussed how social media plays a role in the future of eCommerce as it evolves into social commerce. Now let’s explore how social media can also help with customer service by giving you the opportunity to engage quickly and professionally...
Shopping in the digital age and ZMOT
Smart devices and their allies are heralding a wave 0f changes in shopping by allowing the potential buyers to understand the brand or product thoroughly before stepping into a store (brick and mortar or online). Traditionally, a consumer would stroll into a store,...