One of the most popular eCommerce features of the Unilog platform (according to our customers) is the Customer Part Number field. When an individual from one of your registered customers views a product detail page on your site, they see an “Add / Remove CPN”...
Customer Experience
How to Improve the B2B Wholesale Buyer Experience
Buyer experience has been a B2C term until recently – now customer-centric marketing tactics and strategies are gradually making their way into the B2B world. Today, more and more sellers in B2B support the idea of retaining their customers by improving the buyer...
Displaying Pricing on Your Website: How Transparent Should You Be?
Thanks to the Internet, people have developed an increasing desire for information. Particularly for consumers, the information superhighway has made it easier to gather information so they can make smarter, more informed purchasing decisions. B2B buyers are no...
7 Steps to Building Better Customer Relationships Online
The Internet continues to become a more integral part of our daily life. It helps us find products and services, voice our opinions and provide feedback, and learn what’s going on in the world. We especially like using the Internet when we can easily find what we’re...
Unilog Q&A: Clarifying Digital Commerce Lingo
eCommerce technology can be a bit overwhelming. With new software, tools and terminology created every day, it’s hard to keep on top of it all – let alone understand it. Don’t feel badly if you’re a bit confused about some technology terms and how they differ from one...
An Important Lesson Retailers Can Teach Wholesalers
The consumer retail industry has become a good barometer for wholesalers in recent years. Known for being on the forefront of trends and innovations, B2C retailers have learned to evolve their strategies, technology and offerings to meet changing consumer needs. As a...
Customer Centricity in eCommerce Implementations
“Your website isn’t the center of your universe. Your Facebook page isn’t the center of your universe. Your mobile app isn’t the center of your universe. The customer is the center of your universe.” ~ Bruce Ernst, Vice President – Product Management at Monetate...
A New Year Brings Growing Trends and Opportunities for B2B Content Marketing Success
The start of a new year brings with it opportunities to make positive changes. In our personal lives, we make resolutions to better ourselves and help others. Sometimes it takes perseverance to keep these resolutions, but once fulfilled, the reward brings great...
3 Ways to Connect With Your New B2B Buyer: The Millennial
Businesses are constantly changing to keep up with the onset of new products, new technologies and new practices. But now there’s a new B2B buyer to add to the mix, Millennials, and they’re forcing companies to transform the way they do business in order to attract...
All Businesses Are Not Alike: B2B vs B2C
When it comes to business, comparing business-to-business (B2B) to business-to-consumer (B2C) is like comparing apples to oranges. That’s because they’re selling different kinds of products to different types of buyers, so the same method of selling just doesn’t work....