B2B customer portals boost efficiency, loyalty, and sales—see why they’re essential for your 2025 eCommerce strategy.
B2B Customer Portals: The Must-Have Offering for 2025
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Customer Experience
Elevate the B2B eCommerce Process with Product Relationships
B2B buyers increasingly expect a consumer-like online shopping experience —one that presents a well-organized product catalog, enables quick and efficient product discovery, and simplifies the purchasing process. These buyer expectations are not unreasonable, and B2B...
Simplify Your Customer Quoting Process with Unilog’s RFQ Tool
If your business sells non-stock or customizable items, the ability to provide quick and accurate price quotes can make the difference between securing an online order and losing a sale. Unilog’s CX1 eCommerce platform helps distributors like you streamline the quote...
4 Reasons B2B Sellers Should Display Price and Availability on Their Site
Gone are the days of keeping competitive product information close to the vest. With more online retailers to contend with and B2B buyers insisting on more transparency, distributors are faced with displaying pricing and availability on their eCommerce site to keep...
Leverage Mobile eCommerce as Part of Your B2B Digital Strategy
Size doesn’t matter when it comes to strategic planning. Whether you’re a small, independent distributor, a mid-sized business, or a large wholesale competitor, a well-thought-out business strategy is critical to long-term success. Equally important are the...
5 Marketing Strategies to Promote Kitchen and Bath Showrooms
The National Kitchen + Bath Association (NKBA) recently published its 2024 Kitchen and Bath Market Outlook Report and while they predict slight declines in residential remodeling and new construction spending (2% and 4%, respectively), they suggest the demand to spend...
B2B Distributors: Take a Customer-Centric Approach and Get to Know Your Customers
When it comes to B2B distribution, understanding your customers is not just a good practice—it's a fundamental necessity. With today’s fierce competition and changing buyer expectations, distributors must make sure everything they do revolves around the customer if...
5 eCommerce Efficiency Tools B2B Buyers Want
The B2B marketplace is evolving its customer-centric sales approach to meet changing customer expectations and needs. In the past, the customer experience involved personal interactions, printed product catalogs, and phone orders; today, B2B buyers are looking for a...
3 Trends Driving the B2B Marketplace – Part 3 of 3
If you’ve been following our blog series, you’ve learned how B2B companies are taking proactive measures to remain competitive and relevant. These trends have become winning strategies even small to midmarket distributors can employ and yield positive results. Unilog,...
3 Trends Driving the B2B Marketplace – Part 2 of 3
Emerging competition and marketplace disruptors are forcing distributors to integrate new strategies to help defend their turf and remain relevant. As a result, we see three trends gaining momentum in the wholesale distribution industry this year. Our initial blog...