What’s the secret to increasing site traffic, conversions, and online revenue? It’s simple: know your site visitors and customers. Their online behavior and trends reveal if your site is serving their needs and performing the way it should for them – and, in turn, for...
They say the world is your oyster, full of possibilities and opportunities. The same can be said about your eCommerce website. It collects large amounts of data about your visitors and customers and, with the help of an analytics tool, translates it into valuable...
To keep in lockstep with customer expectations, your business built a digital channel that provides a virtual “endless” aisle of items, online tools for easy ordering and transacting, and the convenience of shopping anywhere, anytime, on any device. So, how do these...
The revenue driven from your digital branch tells a good story. Obviously, it shows how much money your online sales channel currently brings in, but it also gives a clear indication of your site’s overall performance for your business. In the second of our three-part...
At Unilog, we strongly advocate using analytics to gain important insight about your digital branch’s performance, as well as your site visitors’ behaviors and your customers’ intents. With a multitude of metrics to track and measure, analytics help you determine...
Get your site in shape for the new year with our 20-point audit checklist As we start the new year, it’s the perfect time to perform a health check of your digital branch. Buyer needs evolve, product offerings change, and catalogs become more complex, which means your...
3 Actions that Build a Better eCommerce Process Distributors with profitable eCommerce sites have put into practice winning strategies to enhance their digital channel using the golden triangle – people, process, and technology (PPT) – as their model. Scott Frymire,...
Get Reliable, Actionable Insight from Google Analytics in Four Main Steps Adding a digital branch to your business is a great way to move the needle to elevate your success. But if you want to gain greater ROI from your eCommerce sales channel, you must continue the...
The start of a new year brings with it opportunities to make positive changes. In our personal lives, we make resolutions to better ourselves and help others. Sometimes it takes perseverance to keep these resolutions, but once fulfilled, the reward brings great...
Like most B2B organizations, you probably think you know your customers. You know what products they buy and how often they buy them, so what else is there? Actually, there’s a lot more you can learn about your customers, as well as potential customers who visit your...