EXECUTIVE SUMMARY
Today’s buyers engage with up to 10 online and offline channels before making any given purchase – which is double the number of channels five years ago. In an age when B2B buyers expect to see accurate, consistent, and compelling product content across your sales channels, a product information management (PIM) solution is table stakes.
A sophisticated PIM allows you to not only manage your product content, it also enables you to send it everywhere your customers make a purchasing decision. PIM solutions, however, are useless without great product data in them, which is why you need access to a comprehensive product content library that provides specs, descriptions, pricing, images, videos, spec sheets, training manuals, and schematics for the products you sell.
Read on as we discuss how to build a solid content strategy for revenue growth with the help of Unilog’s CX1 PIM platform and CX1 Product Content offerings.
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