THE POWER OF INTERNAL SITE SEARCH
EXECUTIVE SUMMARY
Search engine optimization (SEO) helps get people to your eCommerce site, but only powerful internal site search will keep them on your site. Visitors who use onsite search usually have a high level of motivation and purchase intent. Combine their intent with effective search functionality, and you get a higher conversion rate of search to sale. In a study conducted by Econsultancy, conversion rates for companies nearly doubled when site visitors used onsite search and found what they were looking for.
As a specialist in eCommerce product data management and analytics, Unilog realizes how important internal site search is for businesses, which is why we put together this white paper to share our insights and strategies to help create a powerful search experience on your eCommerce site.
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