EXECUTIVE SUMMARY
Most B2B organizations have multiple systems or repositories with which they store product information. In fact, Ventana Research recently found that 56% of wholesale businesses have more than five systems that house their data. When product updates or changes are made in one of these systems, rarely are they communicated to one another. This silo effect causes inconsistent and, in some cases, incorrect data across channels, which creates a poor customer experience.
A PIM tool eliminates these issues by acting as the central location for all product data. By creating and managing product information in one place, organizations can provide a more accurate and consistent experience across channels and, in turn, build a successful omnichannel business.
This white paper outlines the key benefits of a PIM solution, and helps distributors determine if a PIM is right for them.