EXECUTIVE SUMMARY
If your business lacks a social media presence, you are missing out on a huge opportunity to connect with current and potential customers, industry partners, and thought leaders. These missed connections can hurt more than your relationship development; they can also hinder potential leads and sales.
In the wholesale distribution marketplace, more than 75% of buyers use social media to influence their purchasing decisions. That is a huge number of professionals looking for insight, recommendations, and reasons to buy from you, which is why you need to expand your reach online by promoting your company across multiple social media platforms.
Social media marketing is key to leading these buyers to your pages. According to the 2023 Social Media Marketing Industry Report by the Social Media Examiner, nearly 90% of marketers contend their social marketing efforts have increased exposure for their business, and 76% say they have boosted traffic. Those who have been using social media for two years or more report it helps them improve sales.
If you are ready to create a social media strategy that attracts more site traffic and connects with more people, implement this seven-step social media marketing plan that will transform your business from an online outsider to a social media influencer.
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