EXECUTIVE SUMMARY
Distributors with eCommerce sites have an enormous amount of data at their disposal, which increases every time someone visits their site. However, many don’t take advantage of this rich resource because they aren’t quite sure what to do with it.
That’s where analytics come into play. By tracking and measuring multiple data points related to a businesses’ website and marketing efforts, B2B professionals have access to invaluable insight related to how their buyers shop and engage with them. That insight can then be used to build a better user experience that drives engagement and supports a profitable online channel.
With help from the analytics experts at Matomo, this Beginner’s Guide to Analytics provides distributors with foundational advice for collecting and analyzing web and marketing data to understand the customer journey throughout all the different interactions they have with them.
Use an analytics dashboard to track progress against key metrics like number of monthly eCommerce orders, average order value, conversion rate, and more.
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