EXECUTIVE SUMMARY
As you begin building next year’s budget for your business, be sure to allocate funds for enhancements to your digital channel, as your eCommerce site requires regular maintenance and updates to remain an indispensable resource for customers. Recent data amplifies the importance digital commerce plays in marketplace survival. According to a Forrester and Digital Commerce 360 survey, 70% of B2B buyers plan to purchase more goods and services via digital channels in 2023.
With this surge in online buying, Forrester predicts that spending on B2B eCommerce platforms will reach $1.52 trillion this year – that’s a nearly 30% increase from 2018. Clearly, technology must be a top investment if you want your business to remain competitive today and into the future. Read on as this white paper reviews three important aspects of an eCommerce site, and identifies the features and technology components that require continual improvement and enhancement.