Unilog eCommerce Platform Now Integrates with CartStack
Unilog CX1 eCommerce solutions offer features and functionality to make buying from B2B and B2C distributors, manufacturers, and wholesale retailers easy and hassle-free: simple search and navigation capabilities to find products, real-time product pricing and availability, and a streamlined checkout process that’s easy to follow, safe and secure, and offers multiple payment options. But despite these conveniences and efficiency tools, some site visitors still abandon their carts. So, what’s keeping them from placing their orders?
Baymard Institute calculates that, on average, the cart abandonment rate for businesses is nearly 70%. Abandoned carts can be a result of a poor user experience, unexpected fees, or registration requirements. Website analytics can help identify and correct pages or functionality where users might be confused or frustrated on your website, say, if a particular field or instruction isn’t clear, or a button or page functionality isn’t working properly. But what do you do about carts abandoned by people who are comparison shopping, waiting for sales or promotions on the products, or who simply forget they have items in their cart? That’s where CartStack comes in.
CartStack is an integrated eCommerce tool that identifies abandoned carts on CX1 eCommerce websites, which triggers an email to the customer to remind them about their cart and includes a convenient link where they can view their items and continue to checkout. If a customer completes their online order, that transaction is recorded in the CX1 eCommerce platform and sent to CartStack as recovered revenue.
With the help of CartStack’s ready-made templates, their automated email reminders deploy proven remarketing strategies to target indecisive customers and encourage converting their cart to an order. All behaviors, interactions, and sales from your campaigns are tracked with real-time reporting and presented in a visual dashboard and easy-to-read reports so you can monitor how your campaigns are performing.
By integrating CartStack’s cart abandonment tool on a CX1 eCommerce site, you can:
- Create personalized campaigns for specific audiences and buyers
- Customize CartStack’s templates with simple drag-and-drop elements
- Launch a recovery campaign in minutes with prebuilt automations
- Gain valuable insight with a real-time visual dashboard and enhanced reports
- Realize a 15% conversion rate – or higher – from recovered carts
Inexpensive and easy to integrate, CartStack is already providing ROI for Unilog eCommerce customers who have implemented the tool. One customer recovered over $1 million in revenue in the first six months and converted over 20% of their abandoned carts.
Want to see what Unilog and CartStack can do for your business? Contact us today and start delivering and start getting more out of every transaction.