Getting your products online quickly and efficiently is essential for driving revenue as a distributor. Just like building a sturdy house requires strong scaffolding, success in eCommerce demands robust product content management. However, challenges like item data...
Navigating the world of eCommerce can sometimes feel like steering a ship through fog. For B2B distributors, the challenge is even greater. The hidden enemy here? Inadequate product content management. This blog post explores how distributors can combat this silent...
Whether they’re beginning their research, comparing products, or making a purchase, B2B buyers are using the Internet as part of their buying journey. Online shopping is paramount for today’s wholesale distribution customers. They prefer the accessibility and...
Most people know the differences between business-to-business (B2B) sellers and business-to-consumer (B2C) retailers. The most obvious is consumer retailers serve personal interests and needs, while B2B companies provide work-related products and services. When it...
You run a successful wholesale business dedicated to providing quality products and personalized service to your customers. You most likely have multiple branch locations, tens of thousands of items, and a team of experienced sales staff to assist buyers who call and...
Get your site in shape for the new year with our 20-point audit checklist As we start the new year, it’s the perfect time to perform a health check of your digital branch. Buyer needs evolve, product offerings change, and catalogs become more complex, which means your...
Let’s start with the basics: B2B eCommerce stands for “business-to-business electronic commerce.” Of course, you may have already known that, but we’ll define these two terms in case they’re new to you. eCommerce refers to purchasing or selling products and services...
Distributor Q&A: What to Know Before Launching Your eCommerce Site Are you a distributor launching an eCommerce initiative? Those who have gone through the process recently shared their insights during a panel discussion at Unilog’s E-VOLVE 2018 conference. The...
Internally, your organization may have a good system for categorizing the products you sell. But while the product groupings and names may make sense to your employees, they may not be logical to your customers. For this reason, distributors must employ a specific...
It may sound like a highly scientific term, but taxonomy is actually a pretty simple concept when it comes to eCommerce: it involves creating a logical classification of products and their characteristics so customers can easily shop for and find them in your online...