Whether you are a B2B or a B2C eCommerce company selling a product or service, it is important to know and understand who your buyers are. It is becoming standard practice for companies to create buyer personas to better understand their customer base. A buyer persona...
A less than desirable shipping experience will leave a bad taste in a customer’s mouth. It can very easily negate the otherwise excellent work delivered up to this point in the value chain. While it may seem a matter of commonsense, the reality is that most businesses...
Recent research shows that the time it takes for online and offline B2B purchase orders to be placed is increasing. 58% of buyers say they spend more time researching than ever before and 65% said the winning vendor’s content had a significant impact. With online...
Wholesale distribution is a huge marketplace, with little to differentiate the products each player offers. The way you treat your customers is the one thing you can control and is likely one of the bigger factors that keeps them coming back. It can also be very...
Consumers look forward to the holiday season with a lot of anticipation as this season spells big and good deals. As someone who is trying to get the maximum bang for the buck, this is a blessing. For many stores, online or otherwise, this is definitely the time to...
Providing a fulfilling and satisfying customer experience can be the difference between success and failure for an eCommerce store. Such stores rely heavily on the user-friendliness of their website to ensure conversions. No matter how superior the products, a...
The growth of online shopping has been dramatic and ably aided by the advent of smartphones and tablets. Some of the reasons that make online shopping immensely convenient are – ability to shop and purchase from home, evade traffic snarls, long checkout queues and so...
B2B eCommerce Must-haves: Improve the Customer Experience B2B eCommerce is the buzz today, but not every vendor knows what he’s doing. While some vendors have adapted their stores to the modern B2B customer, however, there are others who remain woefully behind. The...
In earlier blogs, we’ve discussed how social media plays a role in the future of eCommerce as it evolves into social commerce. Now let’s explore how social media can also help with customer service by giving you the opportunity to engage quickly and professionally...
Smart devices and their allies are heralding a wave 0f changes in shopping by allowing the potential buyers to understand the brand or product thoroughly before stepping into a store (brick and mortar or online). Traditionally, a consumer would stroll into a store,...