Project Details
| CLIENT | Affiliated Distributors (AD) |
|---|---|
| LOCATION | Wayne, PA |
| INDUSTRY | Industrial Distributors |
| PROJECT | Product Content Development and Taxonomy Design |
PROBLEM
Competition in the industrial distributor marketplace is fierce. Large eCommerce chains pour millions of dollars into obtaining, enriching, and uploading good product content for hundreds of thousands of items in order to sell them on their site. While many small to mid-sized distributors have opened an eCommerce storefront, they struggle to provide the robust content needed in order to compete with these mega online distributors. Often, B2Bs just do not have the budget, resources, or time to dedicate to this enormous, but necessary, undertaking.
Members of the North American wholesale buying group, Affiliated Distributors (AD), experienced these same challenges. AD’s more than 600 members, who consist of independent distributors and manufacturers of construction and industrial products, are the backbone of its member-governed organization. From the corporate and divisional boards, to the councils and committees, AD’s members have a strong voice and presence that contribute to the company’s success.
Realizing their obstacles in the digital commerce space, particularly the lack of digital product content, the AD member community had a vision to build a master product catalog featuring hundreds of thousands of products with enriched data, which would be available to members to sell online.
Representatives across AD’s industries searched for an eCommerce and content services partner to help develop an affordable and efficient solution that could meet member needs. That partner was Unilog. Their experience and expertise in B2B eCommerce, product content development, and taxonomy design made them an ideal choice to help build and support the program.
SOLUTION
To discover how Unilog helped solve AD’s content challenges, download the case study and learn more!