This case study was originally posted on the Bravo Business Media website. 

Waterware Showrooms by Plimpton & Hills captures more leads with a showroom website created by Bravo Business Media.

Background

Plimpton & Hills is a family-owned plumbing and heating wholesaler celebrating its second century of operations. With seventeen—and soon-to-be nineteen—branches spanning Connecticut, Massachusetts, and New York, the company also has eight Waterware Showrooms and one KOHLER® Signature Store. Shoppers can find a wide variety of products and accessories in the showrooms relating to the kitchen, the bathroom, tile, and lighting.

Plimpton & Hills had been executing digital marketing campaigns for many years. However, it wasn’t until the company started selling tile and lighting that the need for a more functional website became more apparent.

“We had a website that was sufficient for letting visitors know who we are and what we have to offer,” said Vice President of Administration Sheri Daino. “However, as the number of product lines and SKUs grew, we knew that we couldn’t maintain the website on our own. For instance, if Moen changes a finish for a faucet and showerhead, a year could go by in the time the information gets to us and we update our website the old way.”

Management of the website became so cumbersome that Sheri started searching for a partner that could help.

“There are a million website companies that can create a beautiful page for you,” said Sheri. “The question is, How functional do you want the website to be? Not only did we want a highly functional platform, but we also wanted assistance with the continual maintenance.”

Solutions

Bravo Business Media reached out to Sheri and learned that she wanted a product-centric showroom website designed to engage and enhance the customer experience.

“We can run all of the digital ads in the world, but if you can’t direct visitors back to the best website there is, they’re going to go elsewhere,” said Sheri. The Bravo team not only created a high-quality showroom website that features Plimpton & Hills’s offerings, but they also continue to keep the site up to date.

Now when customers reach the site, they can browse the various categories to find what they are looking for. Once they select a product, they add it to a wishlist that a Plimpton & Hills salesperson can use to produce a highly detailed, great-looking quote for the customer.

Results

Increased Traffic and Leads
Website traffic has increased by 30 percent. As a result, the number of leads the sales team has received has also increased

High-Quality Showroom Website
“We’re very happy with the quality of our website now,” said Sheri. “It is befitting of the standards we set in our physical showrooms.”

Quick Response Time
“Our website now functions as a useful catalog,” said Sheri. “When a visitor registers on the site and fills out a contact form, I assign that visitor to one of our salespeople at the appropriate branch within an hour.”