Project Details
| CLIENT | Hill & Markes, Inc. |
|---|---|
| LOCATION | Amsterdam, NY |
| INDUSTRY | Foodservice, Janitorial and Office Supplies, Industrial Packaging |
| PROJECT | eCommerce Implementation and Product Enrichment |
PROBLEM
Hill & Markes, a distributor of foodservice disposables, janitorial supplies, office supplies, industrial packaging, and clean/ natural foods, has been a mainstay in upstate New York and the surrounding areas for more than 110 years. With a mission to provide each customer with an extraordinary customer service experience, Hill & Markes realized in 2015 their legacy website platform did not live up to that commitment. As a result, they brought on eCommerce Manager Mike Powers to help identify their current site issues and future needs, and then determine whether to update or replace their existing platform.
Immediately, Powers noticed what he considered glaring issues with the company’s existing eCommerce site. First and foremost, it lacked accurate product content and taxonomy. In addition to missing product images and incomplete descriptions, the product hierarchy and taxonomy framework made it difficult for buyers to find products and view important attribute information. Next, the site was not built with a mobile-responsive design, so shopping from a smartphone or tablet was both difficult and inefficient. Furthermore, an increasing number of customers such as colleges and universities started to inquire about punchout capabilities on bids, which Hill & Markes did not offer.
After deciding an update to their Storefront platform would not solve their immediate and future needs, Powers focused his efforts on identifying an eCommerce company that not only offered a comprehensive digital commerce solution and content enrichment services, it could also easily integrate with their existing ERP, Infor SX.e. Besides the immediate requirements of the company, Powers also needed a solution that could be run by a very small team effectively.
SOLUTION
To discover how Unilog helped solve Hill & Markes eCommerce challenges, download the case study and learn more!