GOT DATA? THEN PUT IT TO USE TO PERSONALIZE YOUR USER EXPERIENCE
EXECUTIVE SUMMARY
Many organizations with an eCommerce site don’t realize the valuable data that’s collected every time a buyer visits their site. But, with the help of analytics tools, businesses can evaluate buyer behavior to better understand their interests and intent, and then cater their content and user experience based on those interests.
Personalization is proving to be a great way to attract leads and increase sales in the B2B marketplace. According to Econsultancy, 93% of companies who implement website personalization see a lift in conversion rates as a result. However, personalization doesn’t start and end on your website. Buyer insights can help businesses personalize experiences across all your sales channels and at every touchpoint during the sales cycle.
This white paper covers the key metrics you should analyze to create more personalized content, and offers a variety of ways to engage with people before, during, and after a sale.
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