THE STRATEGY BEHIND EFFECTIVE SEO FOR eCOMMERCE – PART 1
EXECUTIVE SUMMARY
Search engine optimization (SEO) is widely adopted as a means to gain online visibility and popularity. Using different strategies, techniques, and tactics, SEO can increase a website’s placement in the search results page of a search engine for greater exposure and relevance.
While there are different search engines out there, Google is by far the dominant player in the field. They are constantly looking for website pages that contain high-quality, relevant information about an individual’s search. The more pages they find related to that search, the higher a website ranks.
The good news is you have the power to make the most of your eCommerce site’s SEO by implementing a strong strategy that focuses on three components: content, usability, and engagement. By integrating these components into your site, you’ll give Google and other search engines what they’re looking for and, in return, they will rank you higher in searches and drive more customers to your site. Through a series of white papers, we’re going to delve into the intricacies of each component, starting with content.
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