EXECUTIVE SUMMARY
It’s an easy concept: in order to retain customers, businesses must give them the opportunity to buy how they want, when they want. That could mean making an online purchase from a mobile device, speaking to a representative to discuss product options, or even faxing in a product order. The tricky part is creating an omnichannel business that can manage the data and maintain a consistent experience across every sales channel, all while keeping pace with the customer.
Those B2B organizations that have migrated from a single- or multi-channel business to an omnichannel one have seen great results from their efforts. According to IDC Retail Insights, retailers employing omnichannel marketing strategies see a 15 to 35% increase in average transaction size and a 30% higher lifetime value than those buyers who shop using only one channel.
In this white paper, Unilog shares the three key service options to meet different buyer needs, and discusses the necessary tools and resources to maintain a successful omnichannel business. This piece provides insight that will help serve all your customers and turn offline-only buyers into omnichannel, repeat customers.
For the full report, download the PDF.