EXECUTIVE SUMMARY
Creating an eCommerce site is a big undertaking for distributors. Many organizations spend a good amount of financial and sweat equity to get an online storefront up and running and then, once their site is live, they think they’ve reached the finish line – when, in reality, they’ve just begun. That’s because eCommerce is a journey; one that involves periodic updates and refreshes to ensure the site is continually meeting customer expectations and bringing ROI.
In this second installment of our white paper series, we discuss must-haves for smooth and efficient on-site functionality and explore the best design elements to enhance a company’s brand and boost its site visibility. Our best practices are relatively simple but, surprisingly, many businesses don’t take the time to implement them. Are you willing to lose site visitors and potential sales by not updating your site’s design and usability?
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