EXECUTIVE SUMMARY
Buyer expectations in the B2B marketplace continue to rise, causing many distributors to scramble to keep up. They want one place where they can research and compare products, learn how they work, get the latest information related to those products, and have the option to purchase them. According to Walker Information, 86% of buyers say they are willing to pay more for a better customer experience that offers these types of options. With this overwhelming desire for an enhanced experience, Walker predicts by 2020 that customer experience will overtake price and product as the key brand differentiator.
Unfortunately, those distributors with a lackluster site are losing out to the competition as the new B2B buyer looks to other companies who can meet their needs. This white paper outlines the different technology, tools, and content that businesses can integrate into their current eCommerce site to build a better overall experience – one that will help draw more site visitors, keep them there longer, and convert more of their visits into sales.