This blog was originally posted on the Bravo Business Media website January 21, 2023.
The design adage “form follows function” doesn’t necessarily apply to today’s appliances. With aesthetic lines, decadent details, and a palette of colors and finishes, many of today’s appliances look more like art than functional equipment. That’s why shoppers want to visit your home appliance showroom – to see, touch, and experience the newest appliance designs and find ones that best suit their style.
And while your physical showroom is the final destination for buyers, the customer journey almost never begins there. Today’s tech-savvy shoppers like to browse online first to view different collections, learn about the latest trends and features, and see available options so they are better informed and prepared when they visit your store. If your website doesn’t provide these value-added services for visitors, you could be missing out on additional leads and sales.
We’ve compiled five must-have digital features to use in your Home Appliance Showroom Marketing Strategy, that will transform your basic website into a great resource for appliance shoppers:
A customer-centric platform
A basic website underwhelms visitors. To attract people to your site and keep them there, create an online presence that features convenient customer tools, showcases your business and products, and establishes you as an appliance expert. Bravo Business Media’s website platform provides all this and more. Customized with your unique branding and visual style, your new site will feature user-friendly navigation, advanced search tools, and accessibility to all your product offerings. Clear calls-to-action keep your business front and center and encourage site visitors to interact with you. With Bravo Business Media as your digital commerce partner, you’ll not only get a turnkey website solution, you’ll also receive white glove customer support and industry expertise every step of the way.
Descriptive, compelling product content
Inform and impress your site visitors with product content that’s accurate, comprehensive, and visually impactful. Online shoppers want to see all the features of an appliance, know the dimensions, view the available finishes, and know how much the product costs before narrowing down their choices. If your current online catalog is missing these important components, consider subscribing to Bravo Business Media’s massive online product catalog. With 10 million SKUs and counting, our catalog represents thousands of brands across the appliance, decorative plumbing, hardware, lighting, and hearth & home industries. The data – including product pricing – is always up to date and reliable because we obtain it directly from the manufacturer. Curating and managing content on your own is tedious and expensive, but with a subscription to Bravo Business Media’s product data, you can better promote your stocked appliances and expand your offerings with additional non-stock items from our catalog.
3D virtual showroom tour
What better way to present your showroom business to site visitors than with a 3D virtual tour? Virtual tours of your physical showroom enable shoppers to explore your place of business from the comfort of their home and plan their future visit. We have partnered with the top interactive 3D VR technology provider, Matterport, to offer our web platform customers a 3D Virtual Showroom Tour tool housed on their website’s home page.
Easy to set up and implement, our 3D Virtual Showroom Tour allows site visitors to make their way through every aisle and department of your showroom with the option to click on tagged products in the showroom to see product details.
A product selection tool to build a customer’s dream kitchen or laundry room
Provide more convenience for shoppers browsing your online catalog by including an advanced wish list tool on your website. Bravo Business Media’s SPEX Builder does more than just save a list of appliances and fixtures of interest to shoppers; our proprietary product selection and presentation tool gives them the ability to design an entire kitchen, laundry room, and more. Your sales associates can output their selections into an appealing presentation format complete with product images, specs, pricing, user guides, and notes for the customer. SPEX Builder’s intuitive interface and on-screen navigation make it easy for your team to build custom presentations that will impress potential clients and turn more quotes into sales.
Clear links to connect online visitors with your store
Your website should be the primary traffic driver to your showroom by offering convenient ways to connect with you – whether that’s by calling an associate, scheduling a design consultation, or providing a map of your locations and store hours. Every page of your website should feature your contact information to keep your physical showroom top of mind and accessible to site visitors. With Bravo Business Media’s website platform, we display your showroom locations clearly on every product page, including the address, phone, showroom hours, and map with driving directions. Site visitors can also schedule a design consultation with one of your stores with a simple click of a button. Your website is an extension of your showroom and, as such, it should constantly promote it.
Give your appliance showroom the upper hand locally while attracting a wider audience with a first-class website that offers just as much form as function. Contact one of our digital sales and marketing experts today to learn how!