THE STRATEGY BEHIND EFFECTIVE SEO FOR eCOMMERCE – PART 2
EXECUTIVE SUMMARY
It’s one thing to have an eCommerce site where buyers can shop and purchase your products; but if your site is hard to view, slow to load, or difficult to navigate, you might as well go back to taking phone orders. A website’s usability plays an important part in digital commerce success, yet many businesses don’t put the effort into measuring and improving their site’s performance.
Consider the potential lost sales and missed connections because a website does not provide an optimal user experience:
- 40% of people will leave a website if it takes more than 3 seconds to load (Econsultancy)
- 50% of B2B search queries are made on smartphones, and this percentage will grow to 70% by 2020 (Boston Consulting Group)
- Mobile drives or influences an average of more than 40% of revenue in leading B2B organizations (Google)
- 37% of site visitors will leave because of poor design or navigation (MarketingProfs)
Our first article on search engine optimization (SEO) for eCommerce did a deep dive into successful ways to provide rich content. Here, we’re going to focus on the user experience, and how your site’s usability factor can affect your search engine ranking.
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