Project Details
| CLIENT | TIPCO Technologies |
|---|---|
| LOCATION | Owings Mills, Maryland |
| INDUSTRY | Industrial Fluid Conveyance Distribution |
| PROJECT | Digital Commerce and Product Content |
Strategy
TIPCO Technologies has an impressive 136-year history of providing fluid conveyance and sealings solutions. Their longevity is due, in part, to continually evolving to meet changing industry needs and customer expectations. In 2020, at the height of the pandemic, TIPCO saw where the fluid conveyance marketplace was headed and decided to be one of the first in their industry to add an eCommerce channel. Up until then, TIPCO did not have any eCommerce presence and pulled what little product data they had from their ERP, which was neither dynamic nor reliable.
Lydia Rice, Director of eCommerce and Digital Marketing for TIPCO, realized eCommerce was what their company needed to get ahead of the market. “Industrial distribution feels like we’re always a little bit behind of the B2C experience, riding the coattails of other industries,” she explained. “We knew adding a digital branch to our business would bring us into the forefront of where big box competitors are at and where the rest of our customers expect us to be.”
Solution
To discover how Unilog helped solve TIPCO Technologies eCommerce and product content challenges, download the case study and learn more!