Project Details
| CLIENT | NORTH SOUTH SUPPLY |
|---|---|
| LOCATIONS | Seven branches throughout Central Florida |
| INDUSTRY | Wholesale irrigation and well supply distributor |
| PROJECT | Launched their first eCommerce site to modernize their business |
Strategy
North South Supply has been a trusted name in the wholesale irrigation and well supply industry, providing high-quality products and service across its seven branches in Central Florida. As the market evolved, CEO/COO Tony Donatelli recognized the need to modernize their business, ensuring they remained a top choice for both contractors and end customers. He launched a strategic initiative to adopt digital processes, streamline operations, and enhance the customer experience.
A key part of this transformation was entering the eCommerce space. Partnering with Unilog, North South Supply set out to create a dynamic online platform that would unify their sales channels and make purchasing more convenient for customers. While the irrigation and well supply sector traditionally lagged behind in digital adoption, Donatelli saw this as an opportunity to drive the industry forward. “When I look at what makes our customers sticky, it’s ease of doing business with us,” he explained. “And that means we need to provide them with multiple ways to transact—whether it’s at our brick-and-mortar locations, email, text, phone, or eCommerce.”
Solution
To discover how Unilog helped North South Supply successfully launch and optimize their eCommerce site, download the case study and learn more!